TikTok is working hard to replace all of your favourite apps. Instagram and Facebook received it first. Spotify is up next.
The video app already has a significant influence over the kind of music that succeed and fail in 2022. Therefore, it shouldn’t come as much of a surprise that ByteDance, the parent company of TikTok, submitted a trademark application to the U.S. Patent and Trademark Office in May for “TikTok Music”.
TikTok Music would allow users to create, share, and recommend playlists in addition to buying, playing, sharing, and downloading music. Sounds very much like the Spotify features we adore! According to the filing, the primary distinction is that you will also be able to comment on music and livestream audio and video.
But even a titan like TikTok will have trouble defeating Spotify. Bloomberg reports that Spotify has maintained a “healthy” and “strong” music advertising and podcast ad growth while other apps and platforms have struggled. Ad revenues for Snap Inc., Roku Inc., and Meta Platforms Inc. (which owns Facebook and Instagram) have all fallen by double digits and have been painfully sluggish. And Spotify has escaped, probably as a result of its clever business strategy and ability to give people exactly what they want.
It’s uncertain whether or when TikTok Music will truly debut. A platform deployment does not always follow a patent filing.