TikTok Announces Branded Mission, A Product That Allows Advertisers To Crowdsource Content From Creators Who Have 1K+ Followers . It Also Lets Them Convert Top-Performing Videos Into Ads (Aisha Malik/TechCrunch)

uzair — February 20, 2023 add comment

TechCrunch: TikTok announces Branded Mission, a product that allows advertisers to solicit content from creators with more than 1K followers and convert top-performing videos into advertisements — TikTok revealed today it will be unveiling a brand new ad product known as “Branded Mission” that will let creators connect with brands and potentially earn rewards for their videos.

Uzair is a features writer at Cafeer.de. He is a graduate of Emerson College and recently completed the MFA in writing.

Q&A with outgoing Amazon SVP of Devices and Services Dave Limp on using generative AI for Alexa, a possible Alexa subscription, advice for Panos Panay, and more (Dave Lee/Bloomberg)