Local celebrities’ forays into beauty items appear to be the latest trend they’ve adopted. After Ayesha Omar, Aijaz Aslam, Shoaib Malik, and Waseem Badami announced the launch of their own skincare lines, cricketer Shahid Afridi has announced the debut of his own line. Jumping on the bandwagon, the athlete just launched his brand, Hope Care, with a skincare line for both men and women called ‘Ooh Lala.’ Afridi disclosed the information via his social media platforms.
Along with a promotional video, he tweeted, “Ooh Lala offers top grade personal care products for both men and women so they may feel confident and shine like a star.” In the video, the former captain of the Pakistan cricket team can be seen using his own wares to endorse them.
Counting his blessings, Afridi continued, “I have always thought that everything I am today is due to the prayers of my parents and the support of my followers. My admirers give my life significance.” He stated, “On Pakistan Day, I am delivering ‘Ooh Lala’ from @Hopecare10’s universe.”
In addition to the beauty brand, Lala has established a clothing line called “Hope Not Out.” Denim, simple tees, sweatshirts, and polo shirts are a few of the everyday staples that are displayed on the rack. The brand’s mission is to provide Pakistan with high-quality apparel while “giving back to the community” and “utilising the public platform” to assist people develop.
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