It’s no secret that Google algorithms have changed the digital marketing landscape dramatically. The constantly shifting ranking criteria can make it difficult to maintain visibility in search engine results, but there are some tried-and-true techniques you can use to ensure your keywords remain competitive in the face of constant change. Together with Colorado Springs SEO, we’ll dive into 7 actionable ways for you to rank your keywords successfully on Google despite all its algorithm updates – so whether you’re a business owner looking for greater online visibility or a digital marketer interested in staying ahead of the curve, join us and learn how create content that will soar up those SERPs!
First and foremost, it’s important to understand the basics of SEO – or Search Engine Optimization. This fundamental concept can be broken down into two parts: content optimization (which covers things like keyword research, site structure & metadata) and link building (which focuses on increasing your search engine visibility with links from external websites). When you combine these two elements together, you create a comprehensive strategy for improving your website’s ranking in Google SERPs.
Now that we’ve gotten the fundamentals out of the way, let’s dive into the 7 actionable ways for getting ahead of the competition and ranking better on Google amidst all its algorithm updates:
1. Conduct thorough keyword research
Before creating any content for your website, it’s essential to conduct thorough keyword research in order to determine what terms & phrases users are searching for on Google. According to Marketing Agency Colorado, this will help you focus your content creation efforts and ensure that it’s optimized for the right target audience. Tools like Google Trends, Semrush, and Ahrefs can be used to identify profitable keywords in your industry, as well as how competitive these keywords may be.
2. Optimize existing content
If you already have content on your website but it’s not showing up in SERPs, there are steps you can take to boost its ranking potential. Begin by analyzing your content with a keyword research tool – this will allow you to identify areas where optimization is needed, such as using the right meta tags or including relevant outbound links. Additionally, a leading digital marketing agency recommends considering adding more quality content to your page to ensure that it takes up enough space in search engine results.
3. Utilize internal links
Internal links are a great way to signal relevance and boost a page’s ranking power on Google. Search engines use these cross-references as clues for determining which pages are important, so linking from one page of your site to another helps improve its visibility in search engine results. When done correctly, this technique can help you establish authority & trustworthiness with Google, leading to higher rankings over time.
4. Maximize technical SEO
Google’s algorithms consider several aspects when determining where pages should rank – and technical SEO is an essential factor in this process. This involves optimizing the back-end of your site for better performance, such as making sure all of your pages are indexed properly and using quick-loading images & videos. If a page is optimized for technical SEO, it has a greater chance of appearing in SERPs over time.
5. Leverage offpage SEO
Offpage SEO refers to any activity that takes place outside of your website but helps to improve its visibility in search engine results. Link building is one way you can leverage this technique – by getting other websites in your industry to link back to yours, it signals relevance and trustworthiness with Google’s algorithms. You can also focus on generating social media shares or collaborating with influencers in order to boost offpage rankings.
6. Create content regularly
Content is king – and this still holds true when it comes to ranking in Google SERPs. Search engines prioritize websites that have fresh, original content on a regular basis, so creating new articles, blog posts, or pages on your website can help you stay ahead of the competition. Additionally, consider repurposing existing content into multiple formats or updating old pieces in order to keep things looking fresh & relevant.
7. Monitor analytics & track progress
The final step for staying ahead of the competition amidst algorithm updates is to monitor your website’s performance with analytics tools like Google Analytics or Hotjar Heatmaps. These tools will provide insights into which areas could be improved or optimized further – allowing you to take immediate action and maximize your ranking potential on Google. Be sure to track your progress over time as well, so that you can adjust strategies according to what’s working best in the SERPs.
By following these steps, you can keep ahead of the competition amidst all of Google’s algorithm updates and improve your website’s visibility in search engine results. Keep in mind that SEO takes time and patience – but with a consistent effort and an understanding of how each technique works, you’ll be able to rank higher for relevant keywords over time. Good luck!