Today, trends do not stand still, but are only gaining momentum. This also applies to logos that reveal the essence and the full picture for the visualization of the company. Few people know, but in order to create a high-quality logo, you will need a huge amount of imagination and the use of creativity in order to stand out among the gray mass of competitors. Creation brands can be of different categories, there are 7 such types. Among them it is possible to distinguish their types: mixed, graphic and text. Let’s look at one of them, this is an abstract logo. It is relevant among giant non-profit corporations, but also among small businesses. The effect of the logo is not directed at the mental channel, but more at the emotional perception of the clientele. An abstract logo creates direct associations with the company, sticks in memory, and does not bring the craft they are engaged in. Such brands do not have the same type of idea about something.
The basic rule for creating an abstract logo is the necessary knowledge about geometric shapes, lines, unusual combinations in patterns. The most popular brands of the abstract direction are the sign of the company “pepsi”, “google”, “adidas”. Unlike other types of logo creation, this type does not require any decency and meaning, templates, historical experience. Only your unpredictable ideas and experienced positive emotions are involved here. Only selected colors and shapes will serve as tools. Abstract logos can confidently assert their leadership among others. The logo can consist of a tandem of figures and intertwine in different directions or in one, playing with the subconscious of the audience. The main thing is to take into account what impact it has on the psycho-emotional level, every detail and details together.
For example, a square figure denotes constancy, a triangle is associated with superiority and temperament, such an unusual figure as a spiral symbolizes progress and opportunities. You can also add a thematic inscription to an abstract logo. The slogan is usually located at the bottom of the logo, it is as short as possible. You can come up with a motto or a catch phrase. Such an addition will help to consolidate the strong connection of the figures with the advertising slogan.
The main advantages of abstract logos are:
- instant recognition
- many ideas
- you can use imagination and creativity.
Shortcomings of an abstract logo.
- if your company is new to the trading world, then this type of logo will not be relevant.
Abstract logo scope.
So in what field of activity would an abstract logo be appropriate? In almost any, except for enterprises with an administrative or state direction.
A person’s imagination is so limitless and unique that the process of creating an abstract logo will only bring pleasure. But a competent designer for hire is expensive and expensive, so there is an option to create a logo using an online turbo logo designer with smart intelligence. You just need to give him options, shapes, an inscription, and he will independently select dozens of unusual options for you, among which there will definitely be your very logo.