We are aware of how challenging it may be to identify all the essential channels for your online marketing endeavours. We have chosen a few areas where you must focus in order to help you.
1. Begin marketing yourself on Zillow.com
We are confident that if you work in the real estate industry, you are aware of the significance of Zillow. Many purchasers who want to explore potential properties use it as one of their key resources. Zillow has 196 million monthly unique users in 2019. So, make sure you’re a member of Zillow.
Make a profile here and ask your customers to leave a review. The volume of contacts you will receive from this site will astound you. You can also run advertising on Zillow if you’ve established a strong profile for yourself.
2. Provide a home valuation to attract leads
Include a home valuation landing page on your website so that property owners can visit and get a free estimate of how much their house will cost. You can obtain the user’s contact information in exchange for this information.
You can construct two types of house valuation landing pages: instant valuation and delayed valuation. You must also construct one in order to obtain an instant appraisal. You can employ a specialist developer to design a unique tool for this purpose, or you can leverage existing tools like Real Geeks and integrate them straight onto your website. To provide an estimate in delayed value, you must go the extra mile and view the property. Experiment with both ways to find which one produces the best results.
3. Provide a Moving Truck at No Cost
With the real estate market on the rise, you must find a strategy to differentiate yourself from the competition. One way you may accomplish this as a real estate agent is by leasing a moving truck to clients. It is referred to as a moving billboard. When the truck is not in use, you can strategically park it in high-traffic areas. You can transfer your vehicle to an area where there are local events, such as house or boat exhibitions. Here’s an illustration:
4. Use Influencer Marketing
Collaboration, content, and technology are all important components of real estate influencer marketing. If you already have strong content on your real estate website, you may work with an influencer to create a social media campaign that will increase your online reach. For example, if you want to attract first-time millennial consumers, you can work with a millennial-followed influencer and urge them to share your blog pieces.
You can also connect and interact with influencers in your sector by using influencer marketing software such as Tapinfluence, Upfluence, or Mavrck.
Here’s how an influencer posed for a Los Angeles open house.
5. Design a Fantastic Real Estate Website
A website should be an important part of your real estate marketing strategy. As a real estate agent, you can profit from a website by increasing awareness, generating excellent leads, establishing reputation, and having complete control over the information you provide.
Even while creating a website will cost you money, it is a tiny price to pay in order to reap a large profit. If you’re on a tight budget, check out our blog post on how to construct a website for $1000. Alternatively, you can look through real estate site design inspiration to get some much-needed ideas.
6. Send a ‘Fridge-worthy’ message Postcards
Send postcards to leave a lasting impression on your recipients. Postcards do not have to be about self-promotion. It could also be about being a member of their community and being concerned about their long-term development. This means that your messaging don’t always have to be about buying and selling houses.
Recipe postcards, for example, are an excellent method to keep your prospective buyers’ attention. Here’s an illustration: