Despite TikTok prohibiting branded content promoting alcohol, some creators say they're sponsored by alcohol brands, and they drink excessively to promote them (Jessica Lucas/HuffPost)

Jessica Lucas / HuffPost:

Despite TikTok prohibiting branded content promoting alcohol, some creators say they’re sponsored by alcohol brands, and they drink excessively to promote them  —  While the app has strict rules prohibiting branded content promoting alcohol, creators are still allegedly making money drinking to excess — and at least one has died.