Apple's Mother Nature skit at the Wonderlust event was awkward, but every fact or position put forth is a strategic, money-saving, and innovative effort (Steven Sinofsky/Hardcore Software)

Steven Sinofsky / Hardcore Software:

Apple’s Mother Nature skit at the Wonderlust event was awkward, but every fact or position put forth is a strategic, money-saving, and innovative effort  —  Apple’s showed a widely criticized video showing their efforts to fight climate change.  Looking past the video is a significant and strategic set of initiatives worthy of praise.