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In June of 2019, Nintendo announced that it would be pushing the release date of Animal Crossing: New Horizons which is a highly-anticipated game on the Switch console, until 20 March 2020. The company urged players to wait for the game. It was not being aware that when the game rolled around–amidst an epidemic that has caused millions of people around the world to be in a bind and more than anxious, its timing couldn’t be better.
The game Animal Crossing: New Horizons each character is a cheerful little animal, with the exception of players who are depicted as cheerful humanoids. They reside on comfortable islands and lead leisurely and low-key lives, which play out in real-time instead of at the fast pace of many video games. There’s no specific goal and the game is never over. The most important thing is that Nintendo’s online service lets players meet up with friends playing the game and have a social experience that, even during lockdown allowed the game’s dream islands seem more real in certain ways than the reality did. The game was a hit that outsold all other Switch game ever made, except Mario Kart 8 Deluxe and streaming onto social feeds as users were sharing the good times they had.
Even Shuntaro Furukawa, Nintendo’s worldwide president since the year 218 and a veteran of 27 years at the 131-year-old Kyoto Japan-based game company was shocked by the way New Horizons resonated. It was the most recent installment of the two decades-old Animal Crossing franchise, “to some extent, we had the expectation that sales would go very well” said Shuntaro Furukawa in a recent interview using the help by an interpreter. Nevertheless, “last year, before the game was released, we realized that sales were extremely quick. It was something we had not anticipated.”
A soft positive light in the most difficult period in human the history of mankind, Animal Crossing: New Horizons is an original. In the same way it’s a the classic Nintendo. In a world where the image of tech giants hasn’t been so bad, the company’s pure wholesomeness is an old-fashioned way of life. Its products are rarely hotter than the question of whether cute Animal Crossing raccoon/entrepreneur Tom Nook is a decent person or a vicious capitalist.
Despite how enticing its products appear to appear, Nintendo is on a financial streak in its own. Following its 2012’s Wii U console never quite got the attention of pundits who have a long track record of dismissing the company prematurely when it was in a downturn–encouraged Nintendo that it needed to leave the hardware market and concentrate on developing games that work on other platforms. Following the announcement the console’s biggest character, Mario, and other characters did appear on smartphones for iPhone or Android games, such as Super Mario Run and Animal Crossing: Pocket Camp. Instead of abandoning the hardware it had developed, Nintendo created the Switch–an clever Transformer-like, convertible TV console/handheld device that enthralled gamers and silenced critics.
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