Social commerce: what is it?
Social media platforms are used to market and sell goods and services through social commerce. Users are encouraged and given the option to make purchases directly from social networking platforms without ever having to visit another browser.
6 guidelines and resources for social commerce success
Your store is ready. You’re eager to sell and motivated. Here are some essential advice and resources to make the most of this innovative digital retail environment.
1. Use an AI chatbot to streamline sales and customer service
A prompt and competent response to a customer’s query can be the difference between a sale and a cart that has been abandoned. You can automate customer service and make sure that your customers are looked after 24/7/365 with the appropriate tools (a.k.a. even when your team is not online). Utilize a product like Heyday to interact with your clients on the platforms they prefer and turn support conversations into purchases.
Heyday is an AI chatbot for merchants that connects your social media accounts and online store. Up to 80% of your customer support discussions can now be automated. The chatbot responds in real time to questions from customers who contact you on social media about your inventory or order monitoring (and passes more complex inquiries over to your support team).
Heyday can also help you increase sales by automatically notifying consumers who have previously expressed interest in a product when it is back in stock and when the price has dropped.
2. Communicate with your audience
You must keep in mind the “social” component in order to build a fantastic social commerce experience.
You can’t simply throw away your catalogue and move on. Respond to inquiries, provide useful and engaging content, be genuine and human, and so on. Create a chatbot to assist customers in advancing through the shopping process. The same best practises that you typically employ to engage your audience are applicable here.
3. Pay close attention
You are in close proximity to your audience. Maximize your use of it.Keep a constant eye on the feedback and shares on your shop, and when necessary, respond or provide customer assistance.
Setting up social media monitoring on all platforms can be a terrific way to discover comments or business news outside of your immediate circle.
4. Promote evaluations
A review, according to 93% of internet customers, can influence or deter their choice. Get your customers to assist you spread the news if you have a product they are delighted with.
Collecting social proof is essential to establishing a good image online, whether it be through automatic follow-up emails asking for reviews after a product has been delivered or incentives like contests to persuade past clients to weigh in and share their experience.
Once you’ve received some favourable feedback, creatively promote it on your social media pages by publishing user-generated material, inviting satisfied clients to appear in a Live video, or just compiling a carousel of supportive remarks. There are other approaches to take that won’t come across as boastful.
5. Limit your audience
Utilize the great data that is readily available to you on social media to put your shop or items in front of the ideal customers.
6. Set your product’s price to fluctuate
Clothing, dog toys, and risqué pottery are just a few examples of the many products that can thrive in social commerce, but luxury goods rarely do.
Consumers are less likely to go out on something with a higher price point because of the danger involved in making an online purchase.
According to Shopify’s analytics, a price point under $70 is perfect because it falls into the “why the heck not” range for many social media users.
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