Packaging says a lot about your company, so it’s essential to consider the design carefully. How can you make your stand up pouch packaging stand out from the crowded shelves? The answer is to utilize these five tips.
1. Effective and Sustainable Packaging
Sustainable packaging is a must for many consumers; offering green options is a surefire way to expand your customer base. Additionally, it can boost your brand’s reputation since corporate responsibility puts a positive spotlight on those committed to the common good.
2. Choose the Right Fit for Your Product
Of course, even green materials can’t save packaging that doesn’t make sense for your product. For example, if you sell on-the-go snacks, your packages should offer convenience. If customers can’t easily hold and eat from them while moving, the packaging is a failure.
To ensure your bags fit your product, consider the following factors:
- How much space the contents take up
- Whether your products need protection from light and air
- Whether your bags require childproofing
- Whether your products have a strong scent
You should also consider stackability. For instance, if you sell foodstuffs, your products will probably end up in a cupboard. Stackable packages are easier to store and take up much less space than regular bags.
3. Learn About Your Audience
What do your customers want from your products? Does your design appeal to new consumers? To answer these questions, you must study your audience.
Fortunately, there are plenty of ways to gather and analyze data about the current market. Once you recognize your target audience’s motivations, you can customize your sachet packaging to fit those needs. Remember, casting a wide net is an excellent way to boost your brand’s visibility, but appealing to the consumers most likely to purchase your goods is a better path to increased sales.
Additionally, studying your audience should be an ongoing process. Markets and consumers constantly evolve, and you need to stay on top of emerging trends, or you’ll get left in the dust.
4. Align the Design With Your Brand
Consistency is one of the most important aspects of branding. Inconsistent efforts can confuse consumers and make your company seem unprofessional; consistent branding builds trust and boosts visibility. As a result, you should always design your sleeves and wraps with branding in mind.
For example, if consumers closely associate your brand with healthy eating, you should choose a design that highlights health. You can do so with the right imagery and text.
5. Remember, Packaging Is Marketing
Consumers see so many advertisements each day that they fade into the background. If you want your products noticed, they must stand out. Innovative packaging is the perfect way to make people stop and check out your wares, even on a shelf full of similar options. A great way to create unique designs is to look at competitors’ approaches and turn them on their heads.
Now that you know the best tricks for success, it’s time to design your packaging. From coffee packaging bags to cookie boxes, these tips work for nearly any product. Don’t be afraid to adapt techniques to your strengths for the best results.